Pouya Zehfroush

About

Summary of my Adventure

My name is Pouya Zehforush and I have more than 14 years of experience in web development, market research as well as designing digital marketing campaigns.

Since 2007 I have had a share in designing more than 80 websites and ecommerce, and was management administrator for 35 websites & internal portals for private companies and government organizations.

In 2011 I was introduced to the concepts of market research and digital marketing. I have 5 years of market research experience to introduce new products, optimize online sales strategy, design digital marketing campaigns, content production strategy and SEO strategy.

In 2018, I began learning the concepts of Data Science and artificial intelligence. My perspective of the application of artificial intelligence in data science was a tool for analyzing consumer sentiment in market research.

In 2020, I designed a BI project for Irans’ Vitabiotics Company, which stores the information of 24,000 pharmacies and 8,000 physicians in a database and connects it to sales reports. The sales information of each product is acquired separately by province and city, and the number of sales would take place in different regions in the coming months and seasons. This project is based on Microsoft Dynamics 365 and Power BI Microsoft and was successfully completed and delivered in December 2020.

In 2021, with the investment of several companies in the field of medicine, I began designing and managing the implementation of an AI project on the subject of analyzing people's emotions regarding taking supplements. The system is based on Python and MongoDB and collects information from websites and social networks to examine consumers' feelings about supplement products. 25% of this project will be completed by the end of June 2021.

Pouya-Zehfroush

Skills

Market Research 60%
Digital Marketing 80%
Social Media Marketing 80%
Content Marketing 80%
SEO 80%
Wordpress90%
HTML5 & CSS 80%
MySQL 80%
UX/UI 80%
Adobe Photoshop 90%
Figma 50%
Microsoft Dynamics 365 80%
Microsoft SQL Server 60%
Microsoft Power BI 70%
Microsoft Office 90%


English Speaking 70%
English Reading 70%
Turkish Speaking 60%
Turkish Reading 50%

Experience

Experience 2017-2021

Market Research Team Leader

Apr 2021 – Now

HealthVault

  • Introduced a new nutritional supplement in the Turkish market through market research and digital marketing strategies.

Market Research Team Leader

Jun 2021 – Now

CellPlus

  • Introduced a new skin care products in the Iranian market through market research and digital marketing strategies.

Market Research Team Leader

May 2021 – Sep 2021

Megafen

  • Introduced a new acetaminophen-based painkillers products in the Iranian market through market research and digital marketing strategies.

FOUNDER

Jan 2021 – Now

AI Pharma

  • Designing an artificial intelligence system to analyze people's emotions in consuming supplements and cosmetics products.

Head Of Digital Marketing/BI

Apr 2019 – Nov 2020

Vitabiotics-Iran

  • Head of Bi Project team
  • Head of Digital marketing team
  • Digital Marketing Strategist 17 july 2019 - 25 november 2020
  • Design and implementation Vitabiotics.ir, Behdashtmag.com, Meyer.ir, hrm.vitabiotics.ir, ...

Senior Web Developer

Apr 2017 – Apr 2019

Negah Advertising Agency

  • Design and implementation 4 Campaign Page for Bank Pasargad
  • Implementation negah.ir, aghayari.com, salamatpasargad.com, ...

Experience 2007-2013

Head Of Digital Marketing

Jan 2014 – Mar 2017

PouraTeb Pharmaceutical Group

  • Digital Marketing Strategist
  • Content Marketing & SEO Strategist
  • Design and implementation Pourateb.com, shiderstore.ir, iranbeauty.com, ...

Project Manager

2011 – 2017

A1Pardis

  • Project Management of Video File Sharing IRIB
  • Project Management of Halorooz Social media
  • Design and implementation IRIB internal portal

Project Manager

2007 – 2011

PTL co. (Irandnn)

  • Project Management 12 region of Tehran Municipality websites
  • Project Management of eadl.ir websites